Building your fanbase by playing for new audiences
I have noticed a theme recently, and that is I’m realizing that it might not be clear on how you can delegate or what to delegate to a Virtual Assistant as a musician. I get questions like, “How does this work?”, “What do I do?”, “What do you need, how do I give it to you?”. You see, I’ve been doing this for almost 5 years now and so it’s clear to me, but maybe not to my clients.
If this is something you struggle with you question, let me know! I’d like to know how many of you are sitting with that question so that maybe I can help.
Anyway, on to the real topic of today….:-)
I wanted to share with a strategy I’m carrying out with some of my clients who are looking for performing opportunities and connecting with venues as independent artists, i.e. with no manager or booking agent.
There are ways to play more shows in places and venues you want to be in (but maybe can’t get in with just your name/following) by connecting with other bands or artists like you that are either from the same town as you, or touring through your city. You can also connect with venues that present your type of music.
By building a relationship with these booking agents, bands and venues, you can also reach a larger audience to grow your own fanbase!
Here are a few ways to get started on building those opening opportunities:
- Reach out to booking agents or management of artists that have a similar sound to you – try to connect with them on a personal level, let them know that you are interested in opening opportunities and what numbers you could pull. Be friendly!
- Do the same with venues – let them know you’re local (if you are) and would love to be considered as an opener. Let them know about your pull in the area.
- If you know the band is coming to your town, make it an even easier situation by telling the band what date / venues / city you want to open them for. You will be more likely to get a response. Even if they can’t accommodate, you’ve started the relationship!
- Make sure to watch their tour schedule to see when they are coming to you. Check each month on their website and reach out when it makes sense.
- You can also watch a venue’s schedule to see if any bands need opening. Submit your EPK to the booking agents when you email them – they’ll keep you in mind if there’s a slot they need to fill, even if it’s not the original one you inquire about!
All of these actions get your foot in the door to the venue, the band and the band’s management and touring companies. It’s about being proactive and creating some opportunities for you, so that you can start building your career. So, what are you waiting for?